In this Cookie Policy we Unikos Global Limited trading as smilerex® of 128 City Road, London, United Kingdom, EC1V 2NX, www.smilerex.com, (hereinafter “Smilerex”, “we” or “us”) inform you about cookies and ways to manage your consent. respects your privacy and takes the protection of your personal data very seriously. We also inform you about how and which cookies are used on this website and how you can manage your consent to store cookies. 

For more information about how we protect your personal data, please see our privacy policy. 

What are cookies?

Cookies are small files that are stored on your computer when you visit a website. The next time you visit, the website can recognise the file. The files are thus typically used to compile statistics or for behavioural advertising purposes. Cookies help us to provide you with our services on our website and are partly necessary for website functionality purposes. The personal data stored in our cookies is encrypted. 

Third-party cookies

We collect and process data for the following purposes: 

• Optimisation of the website and your user experience
• Creation of statistics on the use of the website by you and other users
• Creation of statistics and analyses with the aim of improving our products, services and technologies
• Advertising purposes, including profiling and behavioural advertising initiatives, so that we can make our product information and offers as relevant as possible to you
• Compliance with applicable legal requirements (e.g., General Data Protection Regulation (GDPR), UK`s Data Protection Act and the Privacy and Electronic Communications Regulations (PECR)), including documentation requirements:
• Compliance with basic principles concerning the processing of personal data and legal basis for the processing (e.g., obtaining consent)
• Implementation and maintenance of technical and organisational security measures
• Investigation of suspected or known security breaches and notification to data subjects and authorities
• Statistics on the use of the website 

How long are cookies stored?

Cookies are stored on your computer for different lengths of time depending on their type. From a technical point of view, a distinction is made between two types of cookies:

Session cookies: session cookies are used, for example, to temporarily store the items in your shopping cart while you navigate the website. Session cookies are not stored on your device and disappear when you close your browser.

Persistent Cookies: Persistent cookies are stored as text files on your device. Persistent cookies allow our server to recognise your device the next time you visit our website.

How can I prevent and delete cookies?

When you visit our website, one or more cookies are automatically stored on your device. If you do not want this to happen, it is best to use the following links (depending on the browser you use) to set your browser to prevent cookies from being stored on your computer in the future.

 

• Delete cookies in Google Chrome
• Delete cookies in Mozilla Firefox
• Deleting Flash cookies
• Delete cookies in Microsoft Internet Explorer
• Delete cookies in Opera
• Delete cookies in Safari

 

If your browser is not listed above, it's best to check your browser's help menu or search the Internet for "cookies" in conjunction with your browser's name. 

Why do we provide information about cookies?

The provision of information about our use of cookies is in accordance with the Privacy and Electronic Communications Regulation on Mandatory Provision of Information and Mandatory Consent in the context of data storage or data access on end-user devices. The legal basis for the collection of your personal data through cookies, including for profiling purposes, is your consent.

 

Who should I contact for more information?

If you have any questions or comments about our Cookie Policy or wish to exercise your rights under applicable laws, please contact us. 

Why do we use cookies?

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services. 

Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. 

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. 

Types of cookies

There are different types of cookies: 

Necessary cookies

Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features. An example of this is, for example, the reminder of recently performed actions (e.g., entered text) when you return to a page within the same session. 

Functional cookies

Functional cookies are essential cookies to provide a correct and user-friendly website. Some examples:

• Storing your language preferences;
• Detecting abuse or fraud;
• Storing browser settings to display the website according to the screen size. 

Analytical cookies

These cookies are typical third party cookies that we use to collect statistical data about how our website is used, including:

• Average page load time;
• Pages visited;
• Browser data;
• IP address;
• MAC address;
• Duration of a (page) visit;
• Data about the operating system;
• Data about the device used;
• Clicking behaviour and other interactions on one or more pages.

 

The main purpose of these cookies and their statistical data is, after analysis, to optimise our performance, security, usability, content, and services.

 

The Cookies we use

Cookie	Type	Description	Expires
_fbp	Advertisement	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.	3 months
_landing_page	Analytics	Shopify installs this cookie to track landing pages.	14 days
_y	Analytics	This cookie is associated with Shopify's analytics suite.	1 year
_s	Analytics	This cookie is associated with Shopify's analytics suite.	30 minutes
_shopify_y	Analytics	This cookie is associated with Shopify's analytics suite.	1 year
_shopify_s	Analytics	This cookie is associated with Shopify's analytics suite.	30 minutes
_shopify_sa_t	Analytics	This is a Shopify analytics cookie relating to marketing and referrals.	30 minutes
_shopify_sa_p	Analytics	This is a Shopify analytics cookie relating to marketing and referrals.	30 minutes
_ga_JBZREKNY4P	Analytics	This cookie is installed by Google Analytics.	2 years
_ga	Analytics	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.	2 years
localization	Functional	Flickr sets this cookie to to track usage of photo galleries embedded from Flickr.	14 days
secure_customer_sig	Necessary	Shopify sets this cookie to be used in connection with customer login.	1 year
cart_currency	Necessary	Shopify sets this cookie to remember the user’s country of origin and populate the correct transaction currency.	14 days
_orig_referrer	Necessary	Shopify sets this cookie to be used in connection with shopping cart.	14 days
shopify_pay_redirect	Necessary	Shopify sets this cookie to enable secure online payment and checkout.	1 hour
_pay_session	Necessary	Shopify sets this cookie to enable secure checkout and payment function on the website.	session

 

Shopify Statistics

We use the Shopify Statistics feature on our website. This allows us to measure the reach of our website and provides us with statistical analysis of visitor behaviour on our website. The data is processed on servers of Shopify, which we have commissioned with the processing. The legal basis for the data processing in connection with the Shopify statistics function is our legitimate interest in the analysis of user behaviour on our website and the possible design according to requirements Art. 6 para. 1 letter f) GDPR. You can object to this processing at any time in the cookie settings.

 

Shopify Analytics

We use Shopify Analytics, a web analytics service provided by Shopify, on our website. Shopify Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by these cookies, such as the time, place and frequency of your web site visit, including your IP address, is transmitted to Shopify and stored there. In this case, your IP address will already be shortened by Shopify and thus anonymised.

 

Shopify will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Shopify may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Shopify's behalf. 

Shopify will not, according to its own information, associate your IP address with any other data held by Shopify. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. The legal basis for this processing is Art. 6 para. 1 letter f) GDPR, our legitimate interest.

Facebook Remarketing

Within our website, so-called "Facebook pixels" of the social network Facebook, which is operated by Meta Platforms Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), are used. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our offer as a target group for the display of advertisements, so-called "Facebook ads". Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our website. This means that with the help of the Facebook pixel we want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.

 

You can object to the collection by the Facebook pixel and use of your data for the display of Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads  or declare the objection via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The legal basis for this processing is Art. 6 para. 1 letter f) GDPR, our legitimate interest. 

Google Analytics

We use the Google Analytics service of Google Ireland Limited (Ireland/EU) to analyse our website visits. Google uses cookies that enable an analysis of your use of our website. This involves processing personal data in the form of online identifiers (including cookie identifiers), IP addresses, device identifiers and information about your interaction with our website. Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data. 

We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by the user's browser is not merged with other data from Google. 

We use the Google Universal Analytics variant. This enables us to assign interaction data from different devices and from different sessions to a unique user ID. This allows us to put individual user actions in context and analyse long-term relationships. 

The data on user actions is stored for a period of 14 months and then automatically deleted. Data whose storage period has expired is automatically deleted once a month. 

The setting of cookies and the further processing of personal data described here takes place with your consent. The legal basis for data processing in connection with the Google Analytics service is therefore Art. 6 (1) a) GDPR. You can revoke your consent at any time under "Cookie settings". 

You can also prevent the storage of cookies by Google Analytics by selecting the appropriate settings in your browser software. You can also prevent the collection of information generated by the cookie by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout. If you are visiting our website via a mobile device, you can deactivate Google Analytics by clicking on this link. Please also note that we document your consent in order to comply with our obligation to provide evidence under Article 7 (1) of the GDPR. As we are obliged to do so, this storage is based on the legal basis of Art. 6 para. 1 lit. (c) GDPR). 

Does this policy change?

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy.